by Jonathan R. Copulsky : Brand Resilience: Managing Risk and Recovery in a High-Speed World

ISBN : #0230111386 | Date : 2011-05-10

Description :

PDF-4eb69 | As the recent Tiger Woods scandal illustrates, brand reputation is more precarious than ever before. True and false information spreads like wildfire in the vast and interconnected social media landscape and even the most venerable brands can be leveled in a flash—by disgruntled customers, competing companies, even internal sources. Here, veteran marketing executive Jonathan Copulsky shows compa… Brand Resilience: Managing Risk and Recovery in a High-Speed World

Brand Resilience: Managing Risk and Recovery in a High-Speed World by by Jonathan R. Copulsky

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